# Customer Experience

### [Consumer spending remains steady as Fiserv Small Business Index shows September growth](https://www.asbn.com/articles/consumer-spending-remains-steady-as-fiserv-small-business-index-shows-september-growth/ "Consumer spending remains steady as Fiserv Small Business Index shows September growth")

*ASBN Newsroom* -October 4, 2024

### [Why a strong customer culture is essential for business success – Steven Van Belleghem](https://www.asbn.com/small-business-shows/small-business-show/why-a-strong-customer-culture-is-essential-for-business-success-steven-van-belleghem/ "Why a strong customer culture is essential for business success – Steven Van Belleghem")

*Jaelyn Campbell* -March 21, 2024

### [Harnessing ‘Talk Triggers’ to boost customer retention – Jay Baer](https://www.asbn.com/small-business-shows/small-business-show/harnessing-talk-triggers-to-boost-customer-retention-jay-baer/ "Harnessing ‘Talk Triggers’ to boost customer retention – Jay Baer")

*Jaelyn Campbell* -February 20, 2024

### [Shep Hyken’s Customer Hierarchy of Needs: how to improve the buying experience](https://www.asbn.com/small-business-shows/small-business-show/shep-hykens-customer-hierarchy-of-needs-how-to-improve-the-buying-experience/ "Shep Hyken’s Customer Hierarchy of Needs: how to improve the buying experience")

*Jaelyn Campbell* -February 19, 2024

### [Maximize your brand through effective media training – Lynn Smith](https://www.asbn.com/small-business-shows/small-business-show/maximize-your-brand-through-effective-media-training-lynn-smith/ "Maximize your brand through effective media training – Lynn Smith")

*Jaelyn Campbell* -January 8, 2024

### [How entrepreneurs can attract and retain loyal customers – David Avrin](https://www.asbn.com/small-business-shows/small-business-show/how-entrepreneurs-can-attract-and-retain-loyal-customers-david-avrin/ "How entrepreneurs can attract and retain loyal customers – David Avrin")

*Jaelyn Campbell* -January 5, 2024

### [Powerful questions that positively influence buying decisions – Matt Easton | Easton University](https://www.asbn.com/small-business-shows/small-business-show/powerful-questions-that-positively-influence-buying-decisions-matt-easton-easton-university/ "Powerful questions that positively influence buying decisions – Matt Easton | Easton University")

*Jaelyn Campbell* -January 4, 2024

### [8 client onboarding tips that build trust](https://www.asbn.com/manage-your-business/customer-experience/8-client-onboarding-tips-that-build-trust/ "8 client onboarding tips that build trust")

*Lauren Gamble* -November 20, 2023

### [Why customer experience is the ultimate marketing tool for small businesses](https://www.asbn.com/manage-your-business/customer-experience/why-customer-experience-is-the-ultimate-marketing-tool-for-small-businesses/ "Why customer experience is the ultimate marketing tool for small businesses")

*Brandi Marcene* -November 9, 2023