# Marketing

### [How affiliate marketing works and how entrepreneurs can use it](https://www.asbn.com/market-your-business/marketing/how-affiliate-marketing-works-and-how-entrepreneurs-can-use-it/ "How affiliate marketing works and how entrepreneurs can use it")

[ASBN Newsroom](https://www.asbn.com/author/cbt-news/)-February 6, 2026

### [7 of the best cold email tips to successfully reach potential clients](https://www.asbn.com/articles/7-of-the-best-cold-email-tips-to-successfully-reach-potential-clients/ "7 of the best cold email tips to successfully reach potential clients")

[ASBN Newsroom](https://www.asbn.com/author/cbt-news/)-December 22, 2025

### [The most advantageous moment in modern business history](https://www.asbn.com/market-your-business/marketing/the-most-advantageous-moment-in-modern-business-history/ "The most advantageous moment in modern business history")

[Bill Harper](https://www.asbn.com/author/billharper/)-November 21, 2025

### [Consumer research 101: How to know your audience deeply](https://www.asbn.com/market-your-business/marketing/consumer-research-101-how-to-know-your-audience-deeply/ "Consumer research 101: How to know your audience deeply")

[Bill Harper](https://www.asbn.com/author/billharper/)-November 17, 2025

### [How to create lead generation forms that capture more customers](https://www.asbn.com/market-your-business/marketing/how-to-create-lead-generation-forms-that-capture-more-customers/ "How to create lead generation forms that capture more customers")

[Jasmine Kiniklis](https://www.asbn.com/author/jasminedaniel/)-October 1, 2025

### [Salesforce acquires Bluebirds to boost AI-driven sales prospecting](https://www.asbn.com/market-your-business/marketing/salesforce-acquires-bluebirds-to-boost-ai-driven-sales-prospecting/ "Salesforce acquires Bluebirds to boost AI-driven sales prospecting")

[Jasmine Kiniklis](https://www.asbn.com/author/jasminedaniel/)-August 6, 2025

### [PayPal launches all-in-one commerce platform to power small business growth](https://www.asbn.com/articles/paypal-launches-all-in-one-commerce-platform-to-power-small-business-growth/ "PayPal launches all-in-one commerce platform to power small business growth")

[Jaelyn Campbell](https://www.asbn.com/author/jcampbell/)-July 25, 2025

### [The Integration of AR and VR in Digital Marketing Strategies](https://www.asbn.com/market-your-business/marketing/the-integration-of-ar-and-vr-in-digital-marketing-strategies/ "The Integration of AR and VR in Digital Marketing Strategies")

[Catherine Schwartz](https://www.asbn.com/author/catherineschwartz/)-December 6, 2024

### [How to grow a B2B company fast: Expert strategies and case studies](https://www.asbn.com/market-your-business/marketing/how-to-grow-a-b2b-company-fast-expert-strategies-case-studies/ "How to grow a B2B company fast: Expert strategies and case studies")

[Catherine Schwartz](https://www.asbn.com/author/catherineschwartz/)-November 18, 2024